WORK FOR ROCHESTER INSTITUTE OF TECHNOLOGY
In May of 2023, I started to work for Rochester Institute of Technology Marketing and Communications as a Graphic Designer. This job entailed an extreme study of the RIT brand, with the challenge of following the brand, but making each material unique and exciting. I worked alongside 2 other co-ops during the summer of 2023, with daily meetings over zoom to discuss our current projects and give and receive feedback. Now, I am working with a team of 4 other designers to create promotional materials for the university. Some of the main projects are highlighted below.
In May of 2023, I started to work for Rochester Institute of Technology Marketing and Communications as a Graphic Designer. This job entailed an extreme study of the RIT brand, with the challenge of following the brand, but making each material unique and exciting. I worked alongside 2 other co-ops during the summer of 2023, with daily meetings over zoom to discuss our current projects and give and receive feedback. Now, I am working with a team of 4 other designers to create promotional materials for the university. Some of the main projects are highlighted below.
RIT follows a clean, modern branding for all of their materials university wide. Following this guideline was incredibly important in this job, to ensure every material created was consistent with the university.
RIT has many different variations of their logo to be used in different types of media. They can be seen here.
This 30 page booklet was made as a journal for students who are interested in becoming sober. It is a day by day journal for the students to log different throughout the month.
This 30 page booklet was made as a journal for students who are interested in becoming sober. It is a day by day journal for the students to log different throughout the month.
Download the full booklet here
RITs color palette can be seen here. It consists of primary colors, secondary, and accents. The percentages show how much of the design should consist each color, should they use the full palette.
CHECK OUT THE FULL BRAND PORTAL HERE
