GROOVE
Background
This project had incredibly open ended guidance: Make something amazing. Pick a seemingly object and make any user interested in it. As someone who has been collecting vinyl records for nearly 10 years, I often think about how little I understand about the technology behind them. So, I decided to make a site that teaches the user about the technology that makes vinyl records work, and how the technology behind it is something incredible and mind blowing.
project definition
This initial outline of the project started in a very different place than where it ended. The original idea was to have the site be the style of a worn, used record sleeve. It was going to be very vibrant and bold.




new Design approach
After trying to force this first approach to work, I accepted that this just wan't meant to be for this project. I decided to take on a new approach for the overall design of the project.




figma to framer
As I continued to work on this design, enjoyed where the style was going, but I felt as though the flow of it was not making sense. I decided to spend some more time deciding how this would make more sense for the user. This brought me to the idea of making a site made of only 3 pages, with longer scrolls on each page. Because of their incredible built in scroll animations, I decided to switch the project over from Figma to Framer. While doing so, it also lead me to rethink some of my design choices and give some new styles to parts of the site. This is what brought me to the final design.
Final designs
Below is a sample of the style of the final design, as well as the final prototype and the link to the site. Check it out in the way that sounds best to you!

look for yourself!
TLDR
Download my process document or click through below!
project summary
This project allowed me to grow a lot with my 3D skills. Using spline, which has an interface much more similar to Figma, allowed me to wrap my head around how to model more, and then therefore made jumping to Cinema 4D much easier. Even though some of my initial ideas were not feasible with my skill set, the project taught me a lot about evolving my design further and further both aesthetically, and content wise during the process.